Journal-of-Medical-and-Health-ResearchJMHRJournal-of-Medical-and-Health-Researchhttp://epixpub.com2394-2967enDecember31
enStudy of Consumer’s Pharmaceutical Buying Behavior Towards Prescription and Non-Prescription DrugsResearch ArticleA survey based study was performed on diversely located peoples to know how they choose their medicine. The aim of the research was to find out about factors influencing the customer’s choice of prescription & non-prescription medicines. The aim was also to understand and explore consumer behavior and to relate it to pharmaceutical awareness. The research questionnaire has been used for the survey study with major questions as: what’s the source of information people choose about pharmaceuti Consumer behavior, self-medication, availability and pricing 1523http://epixpub.com/article-details.php?articleid=41Neelkanth Pujarineelkanth743@rediffmail.comPhdDayanand Dinanath College, Institute of Pharmacy, Kanpur, IndianoAnupamKSachanabc@gmail.comPhdDayanand Dinanath College, Institute of Pharmacy, Kanpur, IndianoPuja.Kumariabc@gmail.comPhdDayanand Dinanath College, Institute of Pharmacy, Kanpur, IndianoPriyanka.Dubeyabc@gmail.comPhdDayanand Dinanath College, Institute of Pharmacy, Kanpur, Indiano