Study of Consumer’s Pharmaceutical Buying Behavior Towards Prescription and Non-Prescription Drugs

Affiliation
Neelkanth Pujari

Dayanand Dinanath College, Institute of Pharmacy, Kanpur, India
Anupam K Sachan

Dayanand Dinanath College, Institute of Pharmacy, Kanpur, India
Puja . Kumari

Dayanand Dinanath College, Institute of Pharmacy, Kanpur, India
Priyanka . Dubey

Dayanand Dinanath College, Institute of Pharmacy, Kanpur, India
Abstract

A survey based study was performed on diversely located peoples to know how they choose their medicine. The aim of the research was to find out about factors influencing the customer’s choice of prescription & non-prescription medicines. The aim was also to understand and explore consumer behavior and to relate it to pharmaceutical awareness. The research questionnaire has been used for the survey study with major questions as: what’s the source of information people choose about pharmaceuti

Keywords

Consumer behavior, self-medication, availability and pricing